Apple’s providers chief Eddy Cue, who spoke at the SXSW media festival in Austin, Texas this week, revealed that Apple Music now has 38 million paying subscribers worldwide. Cue additionally stated there are over eight million clients which are at the moment making the most of Apple Music’s free three-month trial interval.
The Wall Avenue Journal confirmed that Apple Music had 36 million subscribers in a February four report, so it seems the streaming music service has gained round two million subscribers in simply over 5 weeks.
The numbers recommend Apple Music is rising at a clip of roughly 400,000 subscribers per week, or 1.6 million per thirty days. Accordingly, it could seem like Apple Music’s quickest development charge because it launched in June 2015, a minimum of based mostly on the figures that Apple has publicly shared over the previous three years.
Apple Music Subscribers
- Oct 2015: 6.5 million
- Jan 2016: 10 million
- Feb 2016: 11 million
- Apr 2016: 13 million
- Jun 2016: 15 million
- Sep 2016: 17 million
- Dec 2016: 20 million
- Jun 2017: 27 million
- Sep 2017: 30 million
- Feb 2018: 36 million
- Mar 2018: 38 million
Spotify maintains a sizeable lead over Apple Music. The streaming music service revealed that it had 71 million paying subscribers as of the tip of 2017, so it must be round twice as massive as Apple Music by now. Spotify additionally has a free, ad-supported tier, giving it over 159 million listeners total world wide.
Spotify launched in 2008, and expanded to the US in 2011, whereas Apple Music debuted in over 100 nations directly in 2015. Each platforms supply particular person subscriptions for $9.99 per thirty days, pupil plans for $four.99 per thirty days, and household plans sharable with as much as six folks for $14.99 per thirty days.
Apple Music has the advantage of being preinstalled on lots of of thousands and thousands of iPhones and iPads. It is also accessible on Mac, PC, Android, Apple Watch, Apple TV, automobiles geared up with CarPlay, Sonos, and HomePod.
At SXSW, Cue estimated there are round two billion people who have entry to and a method to pay for streaming music, suggesting the market is ripe for development. Apple Music and Spotify have round 110 million subscribers mixed, so there’s clearly a possibility for each providers to proceed rising.
The tougher process for Spotify shall be turning a revenue, which it has but to do. Apple Music govt and document business mogul Jimmy Iovine lately stated streaming music providers are “not making any money” as a result of a scarcity of margins, suggesting that a normal $9.99 per thirty days subscription shouldn’t be worthwhile.
Apple Music’s profitability is probably going much less of a priority for Apple, because it sells a variety of different services. Apple’s broad providers class introduced in a record $8.5 billion revenue final quarter, up 18 % yr over yr.
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